Urdu Speech Therapy App –
Designing an Accessible Digital Experience
Introduction:
The Urdu Speech Therapy (UST) app was created to help individuals improve their phonological awareness and support those struggling with speech challenges. While the app’s mission was impactful, it needed a visual identity and digital assets that could connect with users, inspire trust, and reflect accessibility.
Challenge:
The challenge was to design an identity that communicated both professional credibility and warm, approachable support. Since the app was aimed at individuals and families navigating speech therapy, it required branding that was not overly clinical, but still professional and modern.
Our Solution:
We started by developing a logo that captured the essence of language, clarity, and accessibility. From there, we designed the app visuals and interface assets, ensuring the look and feel was user-friendly, modern, and culturally relevant. To expand its reach, we also created social media designs and promotional assets, which helped the app communicate its value clearly to a wider audience.
Outcome:
The result was a cohesive identity system that made the Urdu Speech Therapy app feel welcoming, professional, and impactful. With its refreshed branding and consistent visuals across app, logo, and social platforms, the app was able to better connect with its audience and position itself as a trusted solution in speech development.
Highlights of the Project:
Here are some quick highlights for the Urdu Speech Therapy App project
- Crafted a professional yet approachable brand identity.
- Designed clean, user-friendly UI graphics tailored for accessibility.
- Created engaging posts and promotional materials to increase awareness.
- Unified look across app, logo, and marketing channels.